Today, the 4th day of this brand-new year 2022, marks the beginning of a new and unique product. Specially developed to complete an integral part of our lives, we launch the pilot sales of this edible, safe and comprehensive oral care solution – Edinora. Edinora is all set to offer premium Ayurvedic oral care and fill an existing void in the oral care industry by being the first edible toothpaste prepared using 100% edible and natural ingredients.
My name is Prabhakaran G, and I have formulated this premium Ayurvedic toothpaste using edible and natural ingredients after realising the need for a completely natural product in the oral care market. For the past 22 years, I have put my heart and soul into producing a safe oral hygiene product. Initially I did not intend to commercialise Edinora; but upon the request of many a friends and well-wishers who tried the toothpaste and found it excellent. There were many hurdles throughout the journey, but as this product was destined to reach my fellow humans and offer better oral care, it has finally materialised to the form you see now.
Edinora being an edible toothpaste is just one among its many USPs. But the highlight feature of Edinora is, it offers maximum protection to the oral microbial equilibrium. Edinora has deviated from the age-old technology of using broad spectrum anti-bacterial ingredients that annihilates the good microbes along with the germs. Latest oral microbiology studies reveal that there are billions of microbes in our oral cavity and the studies suggests that majority of these microbes are neutral / friendly ones. This microbial equilibrium plays a very important role in the oral & overall health of the human beings. But when we use harsh synthetic chemicals and antibacterial products, this equilibrium is affected. Edinora helps offer maximum protection to the oral microbial equilibrium.
Edinora is launched in the market after a lot of tests and studies like invitro cytotoxicity, wound healing, acute & sub-acute oral toxicity, plaque removal, cleaning efficacy etc. These tests have guaranteed Edinora to be a safe and genuine product.
There are a
lot more products coming soon to the market. Our mission is to find
shortcomings in the health industry and find natural solutions with scientific
backing for the better health of fellow humans thereby achieving the vision of
providing the best for the society.