When the Toothpaste industry began in the 19th century, little was known about the importance nor the existence of oral microbes & gut microbes. The scientific world learned about these in detail after the invention of DNA sequencing & PCR test.
Now that the scientific world is aware of these updates, we do not see the 'Kills 99.9% germs' anymore. But the end users are not yet aware of this.
Edinora toothpaste is a result of 22-year-long research. Edinora helps offer maximum protection to the oral microbial equilibrium. Thus, Edinora helps improve the oral & overall health of the people. Edinora does not come with the warning do not swallow - because accidental swallowing is proven to be fine and also because Edinora is free from chemicals like Triclosan which many studies suggest can alter the composition of the gut microbiome significantly and can even lead to major health issues.
The conclusion is that one should select the right oral care product at the right time using good sense and the latest scientific evidence to maintain good health. Wish you all a healthy life and a wonderful day ahead.