How many of us buy toothpaste by checking its ingredients, benefits and side effects? What about toothbrushes? Do we check the texture of bristles - hard/medium/soft/ultra-soft?

Most often, fancy advertisements and celebrity endorsements mislead customers. Advertisements largely influence our buying behaviour, and our favourite celebrity faces give products a positive image, irrespective of their quality. 

Prevention is always better than cure. So, being aware of the ingredients helps us pick the right toothpaste suitable for our dental needs. It also alerts us of its side effects and harms that might be waiting for us in the future. Even if we are using organic/natural toothpaste, to differentiate genuine products from the unending choices available in the market, we’ll still require a basic understanding of the ingredients. Harmful chemicals couples with the wrong toothbrush and incorrect brushing technique can affect our oral health unimaginably.

Edinora is the world’s first edible oral care solution prepared using natural & edible ingredients. There are no added chemicals like SLS, Triclosan, Fluoride, Sodium lauryl sulphate, Calcium Carbonate, Sorbitol, Parabens, Propylene glycol, Saccharin, Silica, colouring pigments and flavours present in this ayurvedic product.

The key ingredients used in the preparation are Miswak, Licorice, Amla, Chebulic, Beleric, Dry ginger, Aloe Vera, Black pepper, Clove bud, Cardamom, Lemon, Cinnamon, Eucalyptus, Peppermint, Rosemary, Neem, Turmeric, Virgin coconut oil, Forest honey and Rock salt.

So, next time, before purchasing any product, check Google and know its ingredients, benefits and side effects.